What is Meta Ads?

Meta Ads, formerly known as Facebook Ads, is a powerful advertising platform offered by Meta that allows businesses to promote their products and services across Facebook, Instagram, Messenger, and the Meta Audience Network. With billions of active users across these platforms, Meta Ads gives you the opportunity to connect with your ideal audience in a more personal and engaging way.

Meta Ads are designed to suit businesses of all sizes, whether you're launching a new brand, driving sales, or increasing app installs. You can target your ads based on demographics, interests, behavior, location, and even device usage, ensuring your message reaches the right people. The platform also offers retargeting options, allowing you to re-engage users who have already interacted with your business.